Greetings and welcome to the "new and improved" VIII edition of the Gunnison-Crested Butte Tourism Association's (TA's), E-newsletter. Use the handy navigation icons above to go directly to your subject of interest. Please let us know if it did not view properly on your computer. Our goal is to bring you news about the TA and other useful information every other month. Your feedback is invited and welcomed! Read on!

If you missed it in the May 22nd issue of our local papers, you can view it online at www.GCBTA.com

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• American Cowboy magazine was in the area for its fall fashion photo shoot. Watch for the October/November 2008 issue and fantastic photography by local J.C. Leacock.
• CBS -Denver was in Crested Butte during Ride the Rockies, resulting in several news stories with a local angle.

• The big news is Crested Butte was named one of the Top 20 Best Towns in America in Outside (listed on front cover) and one of 10 Dream Towns in Sunset, both in August 2008 issues. This is on the heels of
• Crested Butte being among the National Trust for Historic Preservation's 2008 Dozen Distinctiv
• e Destinations, which garnered more than 70 articles and in 2007, Gunnison making the National Geographic Advernture Magazine's list of the "50 Best Adventure Towns".
• Magazines - Colorado Meetings + Events (Crested Butte Retreat on front cover), 5280, Ski Area Management, Colorado Homes & Lifestyles, SkyWest, travelgirl
• Newspapers - New York Times, Los Angeles Times, Boston Herald, Reno Gazette-Journal, Colorado Springs Gazette, Pueblo Chieftain, Denver Post, Rocky Mountain News, Grand Junction Sentinel
• www.denver.com,www.skinet.com, www.firsttracksonline.com, www.localwineevents.com, www.skipressworld.com

Submit Winter & Spring 2008/2009 Information Now! - Please submit all winter/spring event information to Beth Buehler ASAP. The writing of winter/spring press releases and development of a calendar of events is underway, and the winter/spring media kit CD will be mailed in early September and all releases will be loaded at www.GunnisonCrestedButte.com/media Call Beth at 349-1168 or email bethbuehler@qwestoffice.net Please note her new email address.

Summer/Spring 2008 PR - All summer/fall 2008 press releases are loaded in the media room at www.GunnisonCrestedButte.com/media and are being distributed individually. Please keep PR Director Beth Buehler informed about any changes in event schedules and details by calling 349-1168 or emailing bethbuehler@qwestoffice.net.
Winter/Spring 2008/2009 - Please submit all winter/spring event information to Beth Buehler by July 28. The winter/spring media kit CD will be mailed in early September.

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Our new web site has launched, and we'd love it if you would go there to review your business listing, provide feedback, ask questions... whatever. Much of the design has not changed, but we are very excited to be on a new platform (called Drupal). It will allow us to manage the web site for "web 2.0" standards, incorporate new ideas (we have lots of those), improve our organic rankings in the major search engines that now account for more than 50% of our 20,000 unique visitors per month, and more! www.GunnisonCrestedButte.com

GCBonSale.com is a new web site that has been created to promote 21 day advance lodging reservations. Our office is updating property inventory each week so if you are interested in participating, it's not too late. The campaign is supported by 10 weeks (7 more) of Colorado newspaper ads to attract last minute 'drive-market' guests to our lovely destination.

NEW Calendar Functionality is available so that even you can load different versions of the Community Calendar on your web site! Here's a short list of sites that are incorporating the new functionality if you want to see what it looks like.

• GunnisonCretedButte
• SeptemberSplendor.com
• MyGunnisonValley

Just let us know if we can help you and someone from the committee will gladly meet with you.

And remember NOW is the time to load your fall, winter and spring events. If your event is not loaded, do it today... it's easy! Visitors are coming to the site looking for winter information already and locals are looking to plan their events, so be sure to get your event loaded as soon as you have the date(s).

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Summer advertising is complete. Now, our ads are featuring September Splendor in the Rockies with a magnificent photo of snow-covered Mt. Beckwith and fall colors from local professional photographer, JC Leacock. Winter advertising is also underway and features an incredible view of Crested Butte Mountain from Snodgrass from another local professional photographer, Tom Stillo. Following are some of the media:

• Print: Frontier Airlines and United Express Inflight magazine, LA Magazine, Texas Monthly, Oklahoma Magazine, Austin Monthly, Kansas City Magazine, 10 AAA Travel Magazines, Group Tour, Colorado Meetings & Events, Girlfriend Getaways, High Country Anglers, American Cowboy & True West, Mountain Flyer Magazine, Colorado Springs Gazette and, direct mail postcard for September Splendor in the Rockies to over 10,000 interested individuals.
• Web/Electronic: OnTheSnow.com, Colorado.com, DiscoverColorado.com, ColoradoInfo.com, KansasCity.com; TravelAgentPromos.com, TravelInformation.com, Go-Colorado.com, 24-7Vacations.com, Dunhill Vacations, Diversions and several more.
• Other: On September 15th our .60 second winter video on all Frontier Airlines flights takes over for the summer video and our 4 x 5 foot scrolling summer ad located in the Montrose Airport will be switched to our winter message; two back-lit ad boxes 2' x 3' in the Denver 16th St. Mall Visitor Center run year-round.

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• 2007 - $1,080,652 or 6% increase
• 2006 - $1,023,758 or 15% increase
• 2005 - $889,365 or 11% increase
• 2004 - $800,727

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